The SnackCity division of Ismail industries was established in June 2006 when the brand set up its purpose-built manufacturing facility at Hub and began production of its potato chips Kurleez. Having achieved great success in a short span of time, the foundation for a second production facility was laid down in Lahore in March 2010, which today is operational and caters to demand for our potato chips in the North and Central regions of Pakistan.

Customer satisfaction has always been at the heart of the brand's values, which is why the business unit has invested in the world's best machinery, employed the best food technicians and experts, and adopted the best practices to ensure that the consumers taste the goodness of SnackCity products in each bite. Our ISO 22000 Certification and Halal Certification from SANHA is a testament to the kind of commitment we have towards quality.

Since its inception, SnackCity's Kurleez has grown to become the market leader in the crinkle chips category. The brand has also successfully ventured into other categories. Chillz, our brand of potato sticks has also grown to become the market leader in its category, while the newly launched SnackCity's Peanut and Nimko are also showing promising signs of success.

The future seems bright for SnackCity as we plan to move forward through continuous development and consumer involvement to enter newer avenues within the packaged snacks industry. We will step into the future headfirst with an unwavering resolve to be the best snacks producer in Pakistan.

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