CandyLand, currently the largest confectionery brand in Pakistan, started its operations on June 21, 1988. The foundations for the first production plant were laid down on 1 acre of land, and the first brand was launched in 1990. From that point onwards, the brand has constantly achieved one milestone after another, and today we have expanded our production facilities to over 8 acres of land.
We are the pioneers in jellies and have launched brands in technically difficult categories such as lollipops and marshmallows. We take pride in delivering the best quality products and our brands strive to delight our consumers. Ensuring that we deliver on our values has also helped us to establish export in more than 30 countries around the globe.
Keeping this philosophy in mind, we have constantly expanded into different product categories and set up state-of-the-art facilities that have enabled us to become one of the most technologically advanced and superior brands within the industry.
Our customers and consumers are at the core of everything we do. We strive to deliver the best consumer value proposition that we can, and ensure that our consumers receive the utmost satisfaction in every bite that they take. For this purpose, we have a highly qualified and experienced technical and business team, along with one of the largest sales force in the category, to ensure that we reach out to our customers even in the most remote areas of the country.
With the passage of time, not only have we become the largest confectionery brand in Pakistan but we are also the market leaders in seven out of the nine categories that we operate in. We have achieved this position by launching and nurturing some iconic brands that include Chili Mili, ABC Jelly, Funny Bunny, Puffs, Candyland Eclairs, Fanty and a range of chocolates that include Now, Paradise and Sonnet. What's more is that all these brands are ISO 22000 Certified and Halaal Certified from SANHA.
We promise to uphold our values and continue to nurture our existing brands, and grow the category by constantly innovating and launching new brands that connect with our consumers, meet their needs and continuously delight them for years to come.
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